Which would your charity team prefer most—to amplify the impact they create in the community or be lost in the sea of desperate charities vying for funding? UK charities face a triple threat, and things are getting tougher. But survival isn’t enough. Your charity deserves to thrive—not just survive. Welcome to thrival.
THRIVAL: (v) Elevating your charity from survival to thriving and staying there.
Sustainable growth is achievable. The path to thrival is unique for each charity, but here are three key steps to help you stand out, create lasting impact, and use resources effectively.
Step 1: People Matter
The UK Charity Commission’s 2023 research found that the public trusts volunteer-led charities more than those run by paid staff, especially if they are local and service-based. Meanwhile, 73% of charities report struggling to deliver services with limited funding (NCVO report).
Volunteers are the lifeblood of any charity, but they need clear direction and support from professional staff. Without structure, even the most passionate volunteer can become disengaged. Transforming your volunteer programme from chaotic to coordinated can create real impact.
Applying effective project management principles helps recruit, retain, and maximise volunteer contributions while avoiding burnout (for both them and you). My upcoming webinar trilogy will guide you through this process, starting with practical strategies in webinar one.
Step 2: Demonstrating Your Value
Proving your charity’s impact has never been more important. But before focusing on reporting, get clear on why your charity exists. What drives your team? What difference do you want to make?
Start with a strong vision, mission, and values statement. Get everyone involved—stakeholders, staff, and volunteers. A clear direction helps ensure activities align with meaningful outcomes.
Once you have this clarity, impact reporting becomes easier. Gather your data and separate it into:
- Outputs: What your charity does (quantifiable achievements).
- Outcomes: The difference your charity makes (the tangible and emotional changes for beneficiaries).
A well-structured impact story strengthens funding applications and engagement. Ask yourself:
- Does our data tell a compelling story?
- Does it align with our mission and community needs?
- Do we have real feedback from beneficiaries?
In webinar two, we’ll explore communication tools and strategies to share your impact effectively, with an extended Q&A to tackle your specific challenges.
Step 3: Doing More with Less
Financial constraints are a major challenge. But what if you could turn resourcefulness into an advantage?
Consider the story of The Knife Angel: A project led by the British Ironwork Centre, where 100,000 seized knives were transformed into a 27-foot sculpture promoting anti-violence awareness. It became a symbol of change and a tool for education and advocacy.
What innovative, cost-effective initiatives could your charity explore? Some starting points:
- Review expenses: Could any be redirected for better impact?
- Diversify funding: Are you maximising grant opportunities?
- Build sustainable income streams: Could partnerships or creative campaigns help?
My third webinar will help you assess financial strategies and uncover new opportunities to thrive.
(Remember to always have best practice in mind, be responsible including good governance and meeting Charity Commission rules and regulations. Ensure professional financial advice is taken from qualified advisors).
Spring into Growth: Ready to Thrive in 2025?
Take control of your charity’s future. Join my bite-sized three-part webinar series to dive deeper into each of these steps with actionable strategies you can use immediately.
Whether you’re a new charity laying foundations or an established organisation looking for sustainability, this series will equip you with the tools to thrive.
What You’ll Gain:
- Practical strategies you can implement right away
- Downloadable toolkits with templates and guides
- Expert insights based on 25+ years of experience
- A supportive community of charity professionals
Who Should Attend?
- Grassroots charities seeking stability
- Community groups looking for better project management
- Non-profits aiming to boost fundraising and efficiency
- Charity leaders searching for sustainable solutions
Webinars run on Mondays: 2nd June, 9th June, and 16th June 2025 (10:00 AM – 11:30 AM).
Limited early-bird places get yours now!
Pricing:
- Single webinar: £19
- Full series: £45 (save £12)
- Webinar + resource bundle: £24 per session
- Full series + all resources: £65 (best value)
Your charity deserves more than survival—it deserves to thrive. The world needs your vision. Let’s make it unstoppable.