About
Meet Cheryl-Lya: Empowering Charities and Small Businesses to Thrive

Hi, I’m Cheryl-Lya, and I specialise in helping charities and small businesses create the credibility and consistency they need to grow and make a lasting impact. With over 25 years of experience in human resources, project management, and strategic planning, I’ve worked extensively to help organisations not only survive but thrive in a competitive landscape.
Supporting Charities to Fulfil Their Mission
A Charity Commission survey found that 52% of people trust volunteer-led charities, while only 20% trust those with paid professionals. Yet, many volunteer-led charities struggle to balance trust with professional requirements. That's where I come in.
I help volunteer-led charities:
- Maintain trust within their communities
- Coordinate volunteers effectively
- Meet legal requirements and ensure compliance
- Secure funding to support their mission
I understand the delicate balance charities face in maintaining their values while needing professional support. I’m here to ensure you stay true to your mission while gaining the structure and resources needed to grow.
Driving Growth for Small Businesses
For small businesses, building credibility is critical to long-term success. According to a 2019 Federation of Small Businesses (FSB) report, 70% of small businesses in the UK struggle with maintaining credibility, especially in the early stages.
I help small businesses develop:
- Sustainable strategies that drive growth
- Customer relationships that last
- Trust with clients and stakeholders
Whether you're navigating the challenges of a start-up or looking to scale, my expertise ensures that you not only meet expectations but exceed them, positioning your business for long-term success.
Ready to elevate your project to a state of thrival?
Take our Thrival Diagnostic now to discover where you are on the road to success.
Proven Impact and Results
Throughout my career, I’ve led impactful, large-scale projects such as:
- A national hospice care pilot that became the top project in the UK for social impact
- The creation of an Anti-Trafficking Multi-Agency Steering Group
- Supporting consortia to tackle complex social issues
- Helping a healthcare provider achieve £400k in cost savings
To date, I’ve supported over 250 micro-businesses in achieving their goals, and I’ve inspired countless women-led businesses to overcome challenges and drive success.
A Mission to Uplift Communities
My commitment goes beyond just business. As a passionate advocate for women in business, I actively support Women in Business and Enterprise Networking events. I also volunteer regularly and champion initiatives that uplift communities and make a tangible difference.
Let’s Build Your Thriving Organisation Together
Whether you're a charity seeking to grow without compromising your values or a small business ready to scale, I’m here to guide you. With a blend of project management expertise and consulting, we can create the tailored support you need to achieve long-term success.
Take our Thrival Diagnostic today and let’s start building a thriving future for your charity or business.